Crawford package design and Merchandiser II: Rebranding and Creative Direction

Crawford is the industry leader in garage storage and organization products. This aging brand needed a splash of modern style to revamp it’s identity so we redesigned their entire brand from the ground up by modernizing their logo and introducing a new exciting package design system with a sleek blue and black color scheme, a cutting edge layout and fresh photography. I created several merchandiser variations, and floor display design, along with some 3d renderings to assist the product engineers. As part of spearheading the rebranding I created the catalogs, sell sheets, pop, and mailers. This upgraded product line is distributed worldwide to outlets such as Walmart, Home Depot, and more. This logo design is used on all Crawford packaging, website, and promotions.

Camouflage Rope Package design- Secureline Camo Logo Icon design. Rebranding

I created these graphics for the rebranding of SecureLine Camouflage Cordage. I recreated the product packaging by infusing fresher graphics and photography. I created digital camo patterns in various colors for each of the three color options also used in the three icon logos. I also designed the promotional advertisement page layout graphics below.
The product rebranding was a total success and sales for this product have grown substantially and continue to do so with distribution throughout North and South America.