Crawford is the industry leader in garage storage and organization products. This aging brand needed a splash of modern style to revamp it’s identity so we redesigned their entire brand from the ground up by modernizing their logo and introducing a new exciting package design system with a sleek blue and black color scheme, a cutting edge layout and fresh photography. I created several merchandiser variations, and floor display design, along with some 3d renderings to assist the product engineers. As part of spearheading the rebranding I created the catalogs, sell sheets, pop, and mailers. This upgraded product line is distributed worldwide to outlets such as
Walmart,
Home Depot, and more. This logo design is used on all Crawford packaging, website, and promotions.
