Reflective Rope Icon Logo Graphic- SecureLine Package Rebranding design

This is a logo I created for SecureLine rope product packaging rebranding. This graphic is part of a larger rebranding of the entire line of rope packaging design. This logo graphic illustrates the uniqueness and benefits of this particular product, the rope is made with reflective tracers in it so that it's visible at night, it's really a very cool product. I created the graphic illustrations using both illustrator and photoshop digital design software.  Visiflect is trademarked exclusively for this product.

Cautiva- Heavy Metal Rock cd package design. Spanish rock musician album "Human"

Hello again readers- check out my latest design for a heavy metal/death metal musician from Spain- that's right their rocking out over in Espana to. Actually I'm working with a few metal bands from Spain right now- there must be some kind of heavy metal rock renaissance going on over there or something. The name of the band is "Cautiva" and the album title is "Human"- I developed a few different cd cover options for him before he chose this one. He was pretty specific about what he wanted. When it comes to Art directing there's a right way and a wrong way- luckily working with Cautiva, he new the right way- and he brought out the best in my skills by challenging me and being open to my ideas as well as having some ideas of his own. I came up with the cd cover concept above after pondering the meaning of human suffering and trying to condense it into it's essence in a creative way. The imagery is morbid and very bloody but also intriguing by inviting the viewer to look closer and observe what actaully is happening in the art. The human hands are protruding from within to shed the battered shell of a human child with a dauntingly insidious face, representing the idea that we're all human on the inside regardless of the facade we wear, what experiences we've been through, etc. We're all the same at our core- Human. and valuable at that- as humans we have intrinsic value- regardless of how shattered we are- we can't be robbed of our worth. Example- if you take a twenty dollar bill and crumple it up, step on it, rake it through the mud, spit on it, urinate it on it, etc... I bet that twenty dollar bill is still worth twenty dollars and you can still go out and buy a nice meal with it.
Also above is the traycard art for this cd package design- the humanoid inside the box assumes the fetal position as life sticks more swords into his existence. Below was the first cover design I submitted that was not used- however the client liked the art so much he still wanted to use it- so I used it on the traycard.

Amazing Illustration- illustrator concept artist. Ilustrador Ilustracion.

Here's a little promotional piece I put together to announce the amazing illustrations and designs that Fernando Creative will be working on in 2009.