Rawlings Product Packaging design and Merchandiser: sporting goods graphics and floor display branding

I created this package design and floor display merchandizer art for Rawlings, the industry leader in sporting goods. The packaging design is for a sports equipment organizer product. I used a red and black color scheme to give the packaging a sleek and modern look. Along with some metallic elements to frame the products fresh colorful photography. I started this branding project by spending some time with the product, feeling the material, learning about it's features and abilities. Once I captured the inspiration I needed I proceeded with creating a few different design concepts based on my experience with the product, i felt it was very sturdy, modern, and sporty- I used this information to form the branding story of the product package design and advertisement designs. I worked alongside the Rawlings branding / marketing team to fine tune the packaging and merchandiser art- I'm very proud of the finished product.

The Green Leefs cd package design: Illustration and Logo design- redemption cover art

 This is the final package design I created for the excellent hip hop reggae band - The Green Leefs. I created illustrations for both the cd cover and cd traycard back. I also created the brand identity for the band with an iconic logo graphic that incorporates a grunge texture and green leef plant. This was a fun art project to work on, the client gave me creative freedom to develop the illustrations and I was inspired by the music when creating the cd graphics. The music style is a hybrid of hip hop and reggae with a very natural and melodic feel, so I used natural textures and organic elements in the design.

Reflective Rope Icon Logo Graphic- SecureLine Package Rebranding design

This is a logo I created for SecureLine rope product packaging rebranding. This graphic is part of a larger rebranding of the entire line of rope packaging design. This logo graphic illustrates the uniqueness and benefits of this particular product, the rope is made with reflective tracers in it so that it's visible at night, it's really a very cool product. I created the graphic illustrations using both illustrator and photoshop digital design software.  Visiflect is trademarked exclusively for this product.

Chocolate by mail vintage label package design

These are a series of label packaging designs I created for a Chocolate by Mail product. The product is a high end chocolate. The client wanted to maintain a simple vintage style to the label design.

Canadian rock cd cover design album package heavy metal

This is one of my favorite cd cover designs, I had this cover image in my head and I could vaguely visualize it- but I knew I really like the concept. So I started collecting images of woman's faces to compose this collage. The cd cover was the primary focus because then there after the rest of the packaging is based on the cover design, it basically sets the art direction of the remaining package design. This band I believe is from canada and have had great success with there cd release. This cd cover design came out better than I imagined- I suspect they'll be back for their second album release.

© 2009 Fernando Medina. Aurora, IL 60505 graphic designer and illustrator. Chicago graphic designer, cd cover designer.