Rawlings Product Packaging design and Merchandiser: sporting goods graphics and floor display branding

I created this package design and floor display merchandizer art for Rawlings, the industry leader in sporting goods. The packaging design is for a sports equipment organizer product. I used a red and black color scheme to give the packaging a sleek and modern look. Along with some metallic elements to frame the products fresh colorful photography. I started this branding project by spending some time with the product, feeling the material, learning about it's features and abilities. Once I captured the inspiration I needed I proceeded with creating a few different design concepts based on my experience with the product, i felt it was very sturdy, modern, and sporty- I used this information to form the branding story of the product package design and advertisement designs. I worked alongside the Rawlings branding / marketing team to fine tune the packaging and merchandiser art- I'm very proud of the finished product.

Reflective Rope Icon Logo Graphic- SecureLine Package Rebranding design

This is a logo I created for SecureLine rope product packaging rebranding. This graphic is part of a larger rebranding of the entire line of rope packaging design. This logo graphic illustrates the uniqueness and benefits of this particular product, the rope is made with reflective tracers in it so that it's visible at night, it's really a very cool product. I created the graphic illustrations using both illustrator and photoshop digital design software.  Visiflect is trademarked exclusively for this product.