Reflective Rope Icon Logo Graphic- SecureLine Package Rebranding design

This is a logo I created for SecureLine rope product packaging rebranding. This graphic is part of a larger rebranding of the entire line of rope packaging design. This logo graphic illustrates the uniqueness and benefits of this particular product, the rope is made with reflective tracers in it so that it's visible at night, it's really a very cool product. I created the graphic illustrations using both illustrator and photoshop digital design software.  Visiflect is trademarked exclusively for this product.

Midtown pub and grill restaurant logo design- Aurora, IL graphic designer

I created this logo for a new pub and grill restaurant located in downtown Aurora, IL. This client wanted a logo graphic design that conveyed class, a welcoming atmosphere, and something that just felt "home town". I started by sketching a few ideas and presenting him with some options- once he saw the logo design concept sketches he instantly gravitated to the logo design seen above- it was a hole in one. The building sketch in the logo design is the historic Leland Tower in Aurora, IL. Midtown pub is located on the first floor of this building. He now has the logo on all his employee t-shirts, window decals, menus, and other promotional material. I also created the logo design below that wasn't used but I thought it was pretty nice.
The food is great, I recommend the Hawaiian pineapple burger- actually I think I'll go there for lunch today. You can view their facebook page here

Aurora Illinois paddle sports festival logo graphic design

The Aurora, Illinois paddlesports committee approached me with the goal of revamping their 2010 promotional graphics. They host an annual paddle sports weekend in Illinois, and this year they were holding it in my home town Aurora, IL. They wanted a graphic that could work in various facets including poster art, logo, t-shirt graphic, favicon, and more. They needed this design finished fast and within a budget, so I dedicated a weekend to completing the art in time for them to send to the local newspapers and I constructed the best fitting project parameters to fit their budget. Another difficulty was that they wanted the design to be simplistic but they also wanted it to embody multiple concepts: fun, educational, and both canoes and kayaks had to be incorporated. That's a lot of concept to fit into a simplistic graphic. I started by sketching out a few ideas and presenting them various ideas- once they narrowed it down to their favorite designs- I polished them up by adding color and sharpening the lines. Once I created a final draft the client fell in love with the design- then it was just a matter of refining it and making a few minor revisions. The paddlesports graphics received rave reviews and the event was a great success. Below is an additional design concept I created that wasn't used but I thought came out pretty nice.

Logo Designer: Corporate Identity for Graphic Designer Fern Logo

This is a logo I was working on for myself- Fernando Creative. It's still not finished but I'm pretty happy with it so far- I might ad some other design elements and patterns, etc. The green tint was a happy accident- I intended it to be blue and gold- it'll probably end up that color in the end. I used a combination of adobe illustrator and photoshop to create it. I like the logo because it has a real presence and you can almost feel the weight of the block letter- it looks dense and insinuates how Fernando Creative can be a real presence in helping others through creative services i.e. illustration, graphic design, etc. I welcome any compliments or criticisms.

© 2009 Fernando Medina. Photoshop illustration, logo designer, logo design, logo, graphic design, Graphic Design 60504, graphic designer, Chicago Graphic designer, chicago suburb graphic designer, corporate identity.

Logo Designer- company identity Graphic Designer Midway

Graphic designer: Logo designer is a title not easily relegated to any designer, there is a lot of corporate identity research involved. I created this logo for an Midwest IL Electric Company (formerly owned by the late Ernesto Pacheco Sr.) I liked my initial idea so I went a head with it- I'm pretty happy with the final outcome. The logo was used for business card designs, letterhead designs, company vehicles, and printed/embroidered onto employee uniforms, it was also printed on a soccer jersey because "Midway" was one of the sponsors. Rest in peace Ernesto Pacheco Sr. You can see their website here.

Graphic Designer and illustrator © 2009 Fernando Creative, Fernando Medina. Logo Designer/Corporate Identity.