I created these graphics for the rebranding of SecureLine Camouflage Cordage. I recreated the product packaging by infusing fresher graphics and photography. I created digital camo patterns in various colors for each of the three color options also used in the three icon logos. I also designed the promotional advertisement page layout graphics below.
The product rebranding was a total success and sales for this product have grown substantially and continue to do so with distribution throughout North and South America.
Thursday, April 26, 2012
Wednesday, April 18, 2012
Reflective Rope Icon Logo Graphic- SecureLine Package Rebranding design
Friday, January 20, 2012
Cartoon character animation illustration development process: african american character design
Here is a quick illustration study I made starting from a sketch book drawing. I created the character by first making a pencil sketch, I then scanned the sketch and digitally added smooth line art and color. I really like how the light and shadow brings the character to life. I also enjoyed adding the small idiosyncrasies such as his eye color, freckles, skin tones, and other small details. I imagine he has a deep voice, I will name him John Henry.
Wednesday, October 26, 2011
Chocolate package label design graphics- food item cover illustration
I recently completed this packaging label wrap design for a new chocolate bar product made in Puerto Rico. The front package illustration is actually a rendering of the real farm fields where the cacao beans are grown. I also created the art for the chocolate molding- which is based on the front cover packaging design. The client and I went back and forth with several pencil sketch variations of the label design before we elected this to be the best design option.

The client provided me with some general outlines of what kind of look and feel he wanted for the packaging art- I took the lead from there and let my imagination run with it. I am also working on the display case and other size variations for this chocolate food product- I'll post those when they're done. I accepted to be paid in chocolate for this project so it was a win win for the both of us- just kidding, if only chocolate was a form of currency- maybe if I was Willie Wonka.

The client provided me with some general outlines of what kind of look and feel he wanted for the packaging art- I took the lead from there and let my imagination run with it. I am also working on the display case and other size variations for this chocolate food product- I'll post those when they're done. I accepted to be paid in chocolate for this project so it was a win win for the both of us- just kidding, if only chocolate was a form of currency- maybe if I was Willie Wonka.
Wednesday, October 12, 2011
3D hardware model rendering illustration
Here's a quick illustration of a hardware accessory made of rubber. I created it using adobe illustrator and adobe photoshop digital software. I created it fairly quickly and was happy with the final look. I added a glossy sheen to it at the end to give it texture and make it look new.
Wednesday, September 7, 2011
Hip Hop Reggae promotional illustration design
This is an illustration I've been working on for a musical duo The Green Leaves. The custom illustration art will be used on their cd packaging and other promotional art.
Altar postcard design: Premios Arpa award promo
I just completed this design for an awesomely talented Christian pop band. The band wanted a postcard design to promote their nomination for a prestigious annual award show. They were nominated for best new album of the year- Congratulations Altar! I designed this promotional postcard art to match their cd cover design that I created a year earlier (shown below).
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